
TRAMMELL CROW
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DIMENSIONAL SIGNAGE
WAY FINDING, DIRECTIONAL, INFORMATIONAL SIGNAGE,
GRAPHIC DESIGN
SUPER GRAPHICS —
Large Way Finding
Lobby Entry
Garage Entrances
LEVEL 4 WALL, SURFACE PREPARATION
PARKING LOT STENCIL
WEST HOLLYWOOD : Domain
FULLERTON : Alexan
Trammell Crow Company, founded in Dallas, Texas in 1948, is one of the nation’s oldest and most prolific developers of, and investors in, commercial real estate.
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PSGX worked closely with the Project Manager of Trammel Crow on their West Hollywood, "Domain" and Fullerton, "Alexan" developments. Scope of work for both communities were similar - Full Color Large Format and Super Graphics for their interior Way Finding, Lobby, Garage entries, and interior, exterior Parking and Leasing Office, Informational, Bldg Identity signage.
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A few design goals for West Hollywood, the PM wanted "DOMAIN" signage in the garage lobby entry to be distinct with a strong brand presence - along with a vibrant graphic background. PSGX suggested initially illuminated interior signage - however the electrical path, conduit would be exposed, channeling the power was not within budget. A good compromise was wall mounted dimensional letters with a glossy face. Both West Hollywood and the Fullerton, Alexan garage environments - due to limited natural light - required large Super Graphics for their garage Parking Way Finding. Our scope of work included preparing Level 4 walls throughout the Domain property for their inventory of large format applications.